Miss Match celebrates 10 years in Ocean Beach
Published - 12/20/19 - 12:05 PM | 3463 views | 1 1 comments | 67 67 recommendations | email to a friend | print
Miss Match boutique offers a wide variety of women’s clothing.
Miss Match boutique offers a wide variety of women’s clothing.
The Miss Match boutique on Newport Avenue.
The Miss Match boutique on Newport Avenue.
Marking its 10th anniversary in Ocean Beach this year, Miss Match has made a name for itself trailblazing sale of intergenerational women’s apparel.

“We’re managing to still focus on brick-and-mortar,” said owner Tally Bercovitz, who has a second store in Coronado. “The idea was to create shopping for multi-generations — mother, daughter, and granddaughter. We’ve been successful at doing it. We also have a very lucrative e-commerce store.”

With its corporate headquarters at 4932 Newport Ave., Miss Match boutique, open seven days a week, markets a wide variety of women’s clothing including sweaters, dresses, outerwear, denim, shoes, and accessories at mid-range prices.

Discussing the origin of her business, Bercovitz noted, “As a woman in her 40s, I was having a hard time finding clothes that were trendy and age-appropriate. When my mother and I went shopping, she was on the third floor and I was on the first. We couldn’t really shop together. I decided to create an environment where mother, daughter, and grandmother could all shop together.”

Looking back on it a decade later, Bercovitz pointed out brick-and-mortar retail remains the cornerstone of small business, though a retailer needs to be successfully positioned on different marketing platforms.

“Ocean Beach is a tourist place and people don’t come to sit in their hotel rooms and order online,” pointed out Bercovitz. “People still need something to do, and women like to show off things they’ve bought in their travels. You can’t replace that. And if you want your dress tonight, or even just get the shoes, you don’t have to wait.”

Bercovitz noted buying first-hand also avoids time delays and shipping costs associated with online purchasing. She added the personalized attention you get at a brick-and-mortar “you don’t get in a department store.”

Bercovitz opened her first Miss Match in OB in 2009 and has been involved in the beach community, both personally and philanthropically, ever since.

Miss Match appeals to a variety of styles as well as ages.

Said Bercovitz, “We have a healthy combination between classic fashion, traditional fashion and forward fashion."

So Miss Match patrons can indulge themselves with classic blazers, cardigan button-downs or collared shirt denims and sequined kimonos or jumpsuits, as well as trendy Aztec prints, camouflage or animal prints.

Styles carried include Bohos and working woman. “It’s not just beachwear at all,” said Bercovitz of her inventory. She added, “We started out as a small business in 2009, and although we've grown, we vowed to stay true to our small-business philosophy: that every customer is our favorite customer, and we must continue to provide the care and styling collaboration you've grown to love.”

Miss Match

Where: 4932 Newport Ave.

Hours: 11 a.m.-7 p.m. daily

Info: missmatchsd.com, 619-223-5500.
Comments-icon Post a Comment
Ferdinand William
December 21, 2019
Mon témoignage de la façon dont j'ai été guéri du virus de l'herpès génital avec la phytothérapie.

J'ai rencontré beaucoup de témoignages sur le site d'un blogueur de santé à propos du docteur Ahmed Usman guérissant différentes maladies avec la phytothérapie. Au début, ma famille m'a découragé que c'était une arnaque, j'ai décidé d'essayer le médecin. J'ai contacté le Dr Ahmed Usman avec son e-mail officiel auquel il a répondu et posé quelques questions et méthode de préparation. Il m'a envoyé la phytothérapie et avec sa prescription, j'ai bu la phytothérapie pendant 21 jours. J'ai découvert que je n'avais plus de fièvre nocturne et de maux de tête constants et que les épidémies que j'avais auparavant avaient disparu quand j'avais fini de prendre le médicament à base de plantes, je suis allé pour le test et mon résultat a été confirmé Négatif sans trace de virus sur mon sang. Vous aussi pouvez être guéri, contactez-le via son email; [email protected] Ou via Whatsapp / Appelez au 2348115784357

Il a dit qu'il avait un remède à base de plantes pour;

Diabète, VIH, hépatite, cancer,

AVC, menstruations douloureuses, anémie falciforme et typhoïde.
Comments are back! Simply post the comment (it'll complain about you failing the human test) then simply click on the captcha and then click "Post Comment" again. Comments are also welcome on our Facebook page.