“I’m thrilled to be partnering with Deal Me In Today’s owners, Debbie Arnau and husband Michael,” said SDCNG publisher Julie Hoisington. “Providing this free service to our clients, on average four times per year, complements what our community newspapers have done best for years — reaching the local residents.”
In addition to providing weekly print advertising opportunities for local businesses, SDCNG now also offers a daily deal package to bring business’ marketing campaigns full circle.
“We’re very proud of our readership audit reports, which have shown a 94 percent average receivership and readership in the communities we serve. Those are tremendous odds for a business advertisement to be seen and read,” Hoisington said, calling community newspapers the “backbone of marketing.” “It’s the engine that drives readers to business websites for deals and blogs.”
Readers, too, will enjoy added benefits by checking out their local news website, www.sdnews.com, or picking up the local community newspaper to take advantage of the best deals around town.
Deal seekers will no longer get flooded with junk emails just to find one in their neighborhood, since all Deal Me In Today deals are located within a three- to 10-mile radius of where the customer lives, works or plays.
“We believe that the future ongoing success of this industry will revolve around community-based daily deals that support local businesses and are close to home,” said Debbie Arnau. “Our focus on a community approach is to provide consumers with unbeatable deals from nearby merchants and to provide the same merchants with long-term loyal customers.”
After just one year, Arnau already has her sights set on expanding her unique business model into more of San Diego’s communities.
“As we begin our launch of Deal Me In Today to San Diego’s coastal communities including La Jolla, Pacific Beach, Mission Bay, Point Loma and Ocean Beach, we see no better way than to partner with San Diego Community Newspaper Group,” she said. “Plain and simple. It’s the community focus. … It’s a win-win for both the business and the consumer.”