This week, Cutwater Spirits, the most awarded canned cocktail brand in the U.S., welcomes the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league. The distillery has also joined forces with Wil Myers of the San Diego Padres and is encouraging fans to take a break from their daily routine and “Cut Out for Baseball” starting with the first game of the season.
In April, Cutwater will begin rolling out co-branded, limited-edition cans of its popular Vodka Mule. The cans will feature the trademarks and official logos of six major league teams: the San Diego Padres, Arizona Diamondbacks, St. Louis Cardinals, Washington Nationals, Atlanta Braves, and New York Yankees. Also, Cutwater has increased its ballpark presence with all partners: the aforementioned six teams plus the Cincinnati Reds, and New York Mets. The Vodka Mule is made with Cutwater Vodka, house-made ginger beer, and natural lime flavor with an ABV of 7 percent and will be available for fans to enjoy.
This year, Cutwater will re-release 4-packs of its Padres Vodka Mule as well as introduce the Padres Tequila Paloma – a 7 percent ABV cocktail made with real tequila and grapefruit soda. Both cans will be available as part of a mixed 12-pack and sold exclusively in the greater San Diego area.
"As a die-hard baseball fan, I could not be more excited for Cutwater to be a part of the return to a more normal MLB season this year," says Earl Kight, co-founder and head of sales.
Additionally, Cutwater is helping baseball fans “Cut Out” of their everyday routine to watch the game with a tongue-in-cheek social media stunt inspired by the cardboard cutouts that dominated stadium seats this past year. The “Cut Out for Baseball” initiative launched on Instagram and Twitter through a national sweepstakes last week.
Cutwater is supplying nearly 200 winning fans and the front office staff at stadiums across the U.S. with personalized cardboard cutouts to “take over” their desks, chores, and assorted obligations so they can watch baseball during the season opener. San Diego Padres right fielder Wil Myers, a fan of both Cutwater and “Cutting Out” for baseball, will help the distillery promote the Cut Out initiative and the San Diego Padres co-branded cans throughout the season.
This initiative is an extension of the brand’s Cut Out With Cutwater campaign, which launched in February with a digital series featuring actress Emily Hampshire and a regional TV commercial that aired during the Super Bowl.