Holidays begin in Pacific Beach with Christmas on Crystal Pier, Santa Run, and Holiday Parade
Published - 11/30/17 - 07:47 AM | 0 0 comments | 12 12 recommendations | email to a friend | print
Visitors take photos of the Christmas tree at the end of the Crystal Pier. / Photo by Thomas Melville
Visitors take photos of the Christmas tree at the end of the Crystal Pier. / Photo by Thomas Melville
The first of three Yuletide classics in Pacific Beach, Christmas on Crystal Pier, will take place Saturday, Dec. 2 from 2 to 5 p.m. The Santa Run and Holiday Parade will follow on Saturday, Dec. 9.

Join in celebrating the holiday season and get a one-of-a-kind photo on historic Crystal Pier taken with Santa, just in time for holiday cards to go out. Photos cost $10, or $5 with a donation of supplies for Pacific Beach schools. Photos are first-come, first-serve, and will end 10 minutes after sunset.

Be sure to stick around after the photo shoot, because Santa will help turn on the holiday lights along the pier and tree after sunset.

Christmas on Crystal Pier is also celebrated community-wide with decorative wreaths hanging from local businesses. Decorated wreaths hung along the pier are also available for sponsorship.

The event is sponsored by Discover PB, the beach community's business improvement district. For more information about the pier event, visit or send an email to

Santa Run, Pacific Beach Holiday Parade

Prepare to be dazzled as the annual Pacific Beach Holiday Parade will kick-off at 1 p.m. Saturday, Dec. 9 immediately following the end of the San Diego Santa Run.

The celebration begins at 10 a.m. at Garnet Avenue and Bayard Street with the San Diego Santa Run 5k and mile runs. Come join thousands of “Sunny Santas” running through PB, or enter your pup (human or dog) in one of the one-mile run options. 

The PB Holiday Parade starts at 1 p.m. immediately following the run. The theme this year is “A Time to Give,” which reflects the holiday spirit of giving and charity, offering a prime opportunity to highlight your favorite charity or organization. 

With community floats, local school bands and Santa wrapping up the parade, join everyone on Garnet Avenue for a fabulous friends-and-family experience to rejoice in the holidays. There will be something for everyone, the young, young at heart and even four-legged family members to celebrate the holidays and everything local.

“The Pacific Beach Holiday Parade isn’t just about the longstanding tradition of the event itself, but that it is an important day to reflect on our inclusive and eclectic beach community while out in the business district supporting our local shops and meeting neighbors,” said Sara Berns, executive director of event sponsor, Discover Pacific Beach. “The parade wouldn’t be possible without the generous donation of Catamaran Resort Hotel and The Pacific Beach Hospitality Group this year.”

The parade starts at Garnet Avenue and Haines Street and ends at Garnet Avenue and Bayard Street.

The parade is in need of participants, sponsors and donations. Contact Berns at to sponsor or donate to the parade.

To register for the San Diego Santa Run, visit For more information, contact Ann Condon, program manager of Discover Pacific Beach, at Visit for more information or to get an entry form for the parade.

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