After researching and interviewing numerous Native artists, the Rincon Economic Development Corporation’s board has selected renowned artist Joe Hopkins to help tell the story of the Luiseño people in their new Rincon Reservation Road Brewery (3R Brewery) tasting room in Ocean Beach, opening in the fall. He was the favorite because of his colorful pop style and appreciation in capturing the essence of Rincon’s history, passions and visions.
To signify the brewery’s culture and impact, it was the board’s desire to tell the story in a visual art mural. “Our story is about our Luiseño ancestors and the route they traversed from Palomar Mountain to the Ocean,” said chair Ruth-Ann Rodriquez Thorn. “We want to let people know we are the original Californians and we believe Joe will capture that in this mural.”
Hopkins, a citizen of the Muscogee Nation and a Native of Oklahoma, is a modern indigenous artist long celebrated and revered in the national art scene.
“In the mural created for 3R Brewery, I have depicted the sacredness of the traditional ancestral lands of the Luiseño people in a modern way,” Hopkins said. “Traveling from inland to the shores not only to admire the beauty but to take in the indigenous culture from a visual perspective that honors them, this mural is a celebration of who they are, where they come from and who they are today.”
Hopkins frequently travels across the country featuring his work in digital design, acrylic painting, beadwork, leatherwork, sculpture, animation, and video. The artist pushes standard artistic boundaries by honoring the past while celebrating Indigenous culture and identity through a modern lens. This makes his art accessible and resonates with people from all backgrounds.
The large mural will be painted on the wall as one enters the new tasting room at 4836 Newport Ave.