Tiffany (re)enters the Jazz Age
by Kendra Hartmann
Published - 05/10/13 - 12:37 PM | 5925 views | 0 0 comments | 6 6 recommendations | email to a friend | print
The Savoy, a diamond and freshwater cultured pearl headpiece with detachable brooch (inspired by Native American design in the Tiffany archives) is from the Great Gatsby Collection inspired by Baz Luhrmann’s film in collaboration with Catherine Martin, $200,000 (photo: Carlton Davis).
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Fashion always resurfaces generations down the road — whether we like it or not. What was once outdated suddenly becomes retro and in vogue, and all we can do is hope that what comes back isn’t something we disliked the first time around. While some of us are reliving our worst fashion mistakes of the 1980s, another current trend — thankfully — harkens back to a slightly more sophisticated era: the Jazz Age.

With the release of director Baz Luhrmann’s “The Great Gatsby” on May 10, 1920s-era fashion is in full swing, and one iconic brand is getting a jump on the trend.

Tiffany & Co., whose annual Blue Book — a collection of couture jewelry — was released this month, is cashing in on its longevity with new pieces inspired by the company’s archival designs from the ’20s, during which New York City supper clubs and their opulently adorned patrons were all the rage.

The brand also recently launched The Great Gatsby Collection in a nod to Luhrmann’s film, with designs also inspired from Tiffany’s archives, some of which were worn by the cast in the Warner Bros. movie.

The Blue Book, which features truly one-of-a-kind pieces, offers commissioned orders, though none of the designs are available in stores. If you’re looking to pick up some Roaring ’20s-inspired baubles, however, head over the Westfield UTC store, where the brand’s Ziegfeld collection offers similarly influenced designs. Whatever you do, don’t miss this trend. After all, it’s not every day that returning fashion from a bygone era still retains all the class of its predecessor.
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