“I opened a bakery so I could eat all day,” Rochford-Schulz said.
Her father is German and her mother is from a large family in Ireland, serving as the roots of Rochford-Schulz’s baking journey.
She considers herself a flavor artist, creating such delectables as banana chocolate bread pudding and an egg and cheese soufflé.
The name Sugar and Scribe refers to the use of sugar in baking and Rochford-Schulz’s unique offering of baked-good recipes, which she provides to her patrons when they purchase one of her many creations made from recipes that have been handed down over time.
She moved to Pacific Beach from Los Angeles with her husband approximately six months ago and could not be happier with her choice to set up shop in the area.
The bakery, having only opened a little more than a month ago, had 50 Thanksgiving pie orders this year, spurred only by word of mouth.
“PB is very community oriented and family oriented, but still fun and flirty at the same time,” Rochford-Schulz said.
She described the tasty items in her shop as a fun and flirty combination of flavors as well.
Neighboring businesses such as Split Ends have been sending customers over for coffee and pastries since the doors opened.
Women who were in the middle of getting their hair done at Split Ends Hair Salon would come over for a treat mid-appointment, Rochford-Schulz said.
“There are so few places in the world where you can find that team spirit,” Rochford-Schulz said.
Maeve was the name of an Irish Queen, Rochford-Schulz said of her first name.
“She was a warrior queen and her name means ‘intoxicating one,’” she said.
Hoping to intoxicate people with her food, Rochford-Schulz will offer a growing menu of both savory and sweet items.
In addition to baked goods, she offers freshly made soup of the day, consisting of fresh, seasonal ingredients. Everything she purchases for the shop is locally grown whenever possible, except for certain flours that she has shipped from Ireland.
Tea parties are held each Saturday from 9 a.m. to noon. Tea, coffee and Irish soda bread, aran bread, jams and tea sandwiches are all on the traditional tea party menu.
On Fridays and Saturdays, Sugar and Scribe will offer 10-course tasting menus, for which reservations are required by calling (858) 274-1733.
For hours and more information, visit www.sugarandscribe.com.