Pink Lagoon offers help with that age-old question: what to wear?
by Mariko Lamb
Published - 12/14/11 - 02:49 PM | 8828 views | 0 0 comments | 9 9 recommendations | email to a friend | print
Jenny Livits, owner of Pink Lagoon, has an eye for fashion with 15 years of experience in the industry. She said she has always dreamed of opening up shop in her hometown, La Jolla. Courtesy photo
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The majority of us have experienced the following phenomenon: we peek into our closet, only to realize there’s nothing to wear. Oddly enough, the closet is filled to the brim with outdated pieces, seldom-worn clothing or items we’ve just never quite figured out how to wear.

In response to this oft-felt frustration, La Jollan fashion guru Jenny Livits — owner of the Pink Lagoon in Solana Beach — has opened a new location in La Jolla Village to help clean up that closet mess and hone true personal style with staple pieces that no closet should be without.

Pink Lagoon is not the average boutique retail store. At the store, Livits imparts her fashion wisdom through wardrobe design and styling services to help customers streamline their closets — clearing out pieces that simply take up space and enhancing a wardrobe with key items that fill in the gaps to complete well-balanced looks.

“The only way to build your wardrobe is to reassess what you’ve already invested in, filter through what you have, keep the items that you love and still fit, and clear out the items that take up space and keep you from honing in on your personal style,” she said.

The wardrobe and styling boutique was founded on the principle of building a closet that perfectly fits an individual’s lifestyle. Livits has a passion for helping clients discover what their personal style is and see them build a wardrobe that perfectly captures the essence of that style.

“The stylists behind Pink Lagoon believe that a wardrobe is built on basic essentials every women should have in their closet highlighted by key accessories that truly make an outfit,” she said. “By creating a solid foundation of staple pieces — from a great white tee to a mix of denim styles to an essential cocktail dress — Pink Lagoon helps clients create a well-edited wardrobe that allows your closet to constantly evolve.”

Having grown up in La Jolla, Livits always dreamed of setting up shop there.

“It was a great time because La Jolla is making a comeback with its retail,” she said, adding she “wanted to be a part of that synergy, momentum and revitalization plan.”

Now that she is more available to customers outside of North County, she can provide customers with great wardrobe essentials with an augmented variety of brands.

Some of the new lines that are exclusive to the La Jolla location include DVP, Kain and Vince. Livits, meanwhile, only hires employees with a true passion for clothing and who have a background in styling.

“The store offers a really unique and special mix of products and price points,” she said.

Pink Lagoon also hosts a “Fashion Night Out” on the third Thursday of each month when the store stays open late for wine and snacks. At the event, clients can bring in items they are unsure of how to style and the ladies at Pink Lagoon will help find great ways to create outfits from pieces already in the closet.

For a truly personalized shopping experience, visit the Pink Lagoon at 1033 Silverado St. For more information, visit or call the store at (858) 792-0882.
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