District 1 City Councilwoman Sherri Lightner paid a visit to the La Jolla Town Council (LJTC) Jan. 12, announcing the state of policies and projects and vetting questions from the public regarding her vision for the new year.
Lightner was unanimously selected as chairwoman of the Economic Development and Strategies Committee, which will hold its first meeting on Jan. 30.
“We hope to make it a very productive meeting and first year,” she said. “Ever since I got on the council, I was advocating for that committee. We didn’t have one that just addressed jobs and the vision for the city with economic development.”
She will continue her involvement with the Land Use and Housing Committee, serving as vice chair of the committee this year.
The City Council unanimously passed Lightner’s comprehensive water policy in October. The set of policies provides a blueprint for the city’s water policies, and a task force will be appointed by the City Council to implement the new policies.
“Our office has taken advantage of an opportunity that the city Street Division provides, which is to have a pothole roundup,” she said. “In April, we filled 400 potholes. In November, we filled 855 and we look forward to doing that again.”
Lightner also congratulated the LJTC and La Jolla Christmas Parade and Holiday Festival chair Ann Kerr Bache for their outstanding leadership in successfully planning, fundraising and executing the 54th annual Christmas Parade and Holiday Festival in December.
“I love my job. I love working for you all, and if there’s anything we can do to help you out, please call our office,” Lightner said.
La Jollans urged to spend money locally
Second vice president John Weinstein urged La Jollans to become a part of the LJTC’s newest commercial initiative, the Shop Local, Shop La Jolla program.
“The concept is businesses can offer discounts that will be exclusive to La Jolla Town Council members,” he said. “With one card, you’ll be able to save at dozens of businesses. You don’t have to have a separate card, a separate coupon for each business.”
All LJTC members will receive a membership card, printed by D.W. Printing.
“We hope you’ll participate, that you’ll encourage your friends and neighbors to become members, and you’ll encourage other businesses that you go to to become members and offer a discount,” he said.
Residential membership is $50 and business membership is $100.
“It’ll pay for itself very quickly,” Weinstein said.
Newest brand on the block? La Jolla
Executive director Rosemary Murrieta of the La Jolla Village Merchants Association (LJVMA) announced the association is on the tail end of its branding campaign.
“We just publicly announced our new logo and our new ad campaign,” she said. “We’re looking to brand all of La Jolla, not just the merchant’s association, so we’ll be promoting all of the cultural and arts nonprofits within 92037 free of charge to the nonprofits.”
The LJVMA’s new website is scheduled to launch at end of January — a “one stop shop” for event information in La Jolla, said Murrieta.
“It’s not about the merchant’s association. It’s about all of La Jolla,” she said.
Coast Boulevard Walk to get facelift
La Jolla Parks and Beaches member Phyllis Minick presented a redesign proposal for the beautification of Coast Boulevard Walk at Children’s Pool, as designed by landscape architect Jim Neri, based on public input from community workshops last year.
The design proposal includes improved landscaping, two-sided benches and improved pedestrian flow in the area.
“This has certainly become an ever-more conflicted area — maybe the most conflicted area in La Jolla,” she said. “It shouldn’t be a battle. If the fact that that area became so ugly and so blocked brought more conflict, I think it’s possible that making this area look better and feel better can bring peace.”
The redesign proposal and a list of the main priorities emphasized by participants at the workshops will be on display at the La Jolla Library throughout the month.
Coast restoration cause for environmental concern
LJTC trustees voted in favor of asking the city to conduct an environmental study on Coast Walk to assess possible constraints in restoring parking spaces there.
The study should include a bluff stability and drainage analysis to determine geological constraints, a map of lines of the public right-of-way, and an analysis of public safety and fire department access issues of potential parking arrangement on Coast Walk, said La Jolla Parks and Beaches chairman Patrick Ahern.
Brenda Fake, a member of the nonprofit group of residents Friends of Coast Walk, issued a letter to the council on behalf of the group in full support of urging the city to conduct the study.
“It is a beautiful walk,” she said. “We are very concerned about the restoration and the continued use and environmental safety of this walk for the long-term enjoyment of not only the residents who have interest, but the residents who want to make sure that it is available to the public in a way that is available today.”
Olympic trials to ride through La Jolla
LJTC trustees approved a proposal to close some of La Jolla roads on May 12 — contingent on review by the La Jolla Traffic and Transportation Committee’s approval — for the International Triathlon Union’s World Triathlon, an event associated with the 2012 Olympic trials.
Street closures would include La Jolla Mesa and Scenic drives, Nautilus Street, La Jolla Boulevard and a portion of La Jolla Hermosa Avenue.
The hub of the event — including the start, finish and television compound — will take place in Mission Bay across from Belmont Park. A portion of the bike race, however, will take place in La Jolla from about 7 to 11 a.m. on May 12.
“There will be road delays, but we are doing everything we can to make this as seamless and as flawless as possible,” said Stephanie Keith, who presented the proposal.
Nuts ’n’ bolts
• Von’s La Jolla is not only one of the LJTC’s newest commercial members, but store manager Jim Luft has also offered to supply food platters, water and napkins for trustees and audience members at future LJTC meetings.
“Jim took special time to note that most of the Town Council trustees come to the meetings from their offices, so nutritionally-wise, he has provided sandwiches, cheese, vegetables and salad for everyone, both the audience and town council trustee members,” said trustee Howard Singer.
• In a close 9-7 vote, Yolanda de Riquer was voted as the LJTC’s newest trustee, and she was sworn in at the meeting on Jan. 12.
“I would like to help bring the Hispanic community to the La Jolla Town Council,” said the bilingual de Riquer.
Runner-up Charles Hartford will be seated and sworn in at next month’s meeting on Feb. 16.
“I love La Jolla, and I look forward to serving,” he said.
• LJTC vice president Rob Hildt said he will explore the idea of bringing a golf tournament to the La Jolla Country Club in 2013 to raise funds for the LJTC.
• Publisher Phyllis Pfeiffer, executive editor Susan DeMaggio and staff writer Pat Sherman of the La Jolla Light were introduced as this month’s LJTC Merchant Gold Member. Pfeiffer announced new developments for the paper, including a 100th anniversary celebration next year, an expanded real estate site and an upcoming local social media site called “La Jolla Voices.”
• San Diego County Supervisor Ron Roberts will give the State of the County address at the Hall of Champions, located at 2131 Pan American Plaza, on Feb. 8 at 6 p.m.
• Joe LaCava urged community members to get involved in preserving La Jolla’s Post Office building, located at 1140 Wall St. The U.S. Postal Service announced plans to relocate the post office to a smaller location nearby and sell its property to generate much-needed expenses for the U.S. Postal Service, which has suffered from a decrease in revenue over the years. LaCava said that although the 77-year-old building itself is not considered historic, the beautiful murals within the building are noteworthy.