Empire Beauty finds room for growth after business-location swap
by KEITH ANTIGIOVANNI
May 14, 2014 | 2409 views | 0 0 comments | 23 23 recommendations | email to a friend | print
Empire Beauty Supply and Salon has relocated across the street from its former location after a reported business-location swap and/or expansion involving Trader Joe’s, Staples and CVS. The move allows Empire Beauty to expand and still have adequate parking.
Empire Beauty Supply and Salon has relocated across the street from its former location after a reported business-location swap and/or expansion involving Trader Joe’s, Staples and CVS. The move allows Empire Beauty to expand and still have adequate parking.
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Longtime Pacific Beach business Empire Beauty Supply and Salon is in the process of relocating from the venue it has called home for the last 26 years at 1660 Garnet Ave., east of the CVS store.

The salon is in the process of moving to its new location across the street to the property that once housed Pacific Coast Bicycles at 1637 Garnet Ave.

Empire Beauty Supply’s move is in response to the remodeling and property swaps at the shopping center on the north side of the 1600 block of Garnet Avenue.

The remodel will mean Staples will move two doors east to the present CVS store location, while CVS will consolidate that same site with its other store just east at Pacific Plaza.

“We were told last October or November that the shopping center would be remodeled and that our lease would expire after June 30,” said Empire Beauty Supply owner Bryce Goldman.

“Other than that, we weren’t given any other information on the lease,” he said.

Goldman said he feels the new location will have more of a superstore and enhanced-salon feel because it will grow to 4,500 square feet.

He said Empire Beauty will also have adequate parking for its customers

(14 spaces in the front, five in the back), with a plan to create a second entrance/exit at the back of the store.

Ironically, the store will be located close to where Empire Beauty Supply was originally located in Pacific Beach prior to 1988.

There is also a plan in the works for Joy Max Cleaners, located at1609 Garnet Ave., to move to 1637 Garnet.

Goldman’s grandfather, Irv, started Empire Beauty Supply and Salon in 1945 and ran the business into the early 1970s until Irv’s son, Rick Goldman, took over until 1995. Goldman then handed over the reins to his son, Bryce.

“We want our customers to know that we’ll be open for business the entire time and hope to be finished moving in by early June, with a grand opening on July 1, so both stores might co-exist for a couple of weeks,” Goldman said.
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