Roger Gerard Roux, 64, was hit as he was bicycling in the 14200 block of Camino del Sur, near state Route 56. The driver, a 40-year-old woman whose name was withheld, was heading south on Camino del Sur when she crossed into the bicycle lane and struck Roux. The traffic division is investigating.
Roux, a Boston native, was responsible for all financial facets of the Serra Mesa-area children's medical center. A spokesman said that in his 12-year tenure, Roux had brought the hospital to its strongest fiscal position in its 60-year history.
Rady Children's Hospital maintains an emergency neonatal center in La Jolla.
Roux is survived by his wife Diane, son Matthew and grandchildren Emerson and Xavier.