It’s always ‘72 and Hoppy’ in San Diego
Published - 07/17/17 - 11:50 AM | 0 0 comments | 17 17 recommendations | email to a friend | print
72 and Hoppy was created with the intention to introduce new beer drinkers to the hoppy flavor profile for which San Diego is known.
72 and Hoppy was created with the intention to introduce new beer drinkers to the hoppy flavor profile for which San Diego is known.
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The San Diego Tourism Authority has teamed with Midway-based Bay City Brewing Co. to create a specialty beer, "72 and Hoppy," making America's finest city the first U.S. travel destination with an official brew.

Tourism officials described the new craft brew, a session India Pale Ale, as "relaxed and refreshing,” as well as “vibrant and full of flavor.”

“72 and Hoppy was created with the intention to introduce new beer drinkers to the hoppy flavor profile for which San Diego is known,” said Bay City spokesperson Hana Pruzansky.

Pruzansky said Bay City Brewing Co., which is located at 3760 Hancock St., “is honored to represent the community of independent beer makers of San Diego, and hope this collaboration beer with the San Diego Tourism Authority will encourage visitors to dip into one of the most well-known beer mecca's of the U.S., helping the industry as a whole.

“As independent beer makers, and in our case a family-run brewery, we are grateful for the opportunity to act as ambassadors for this industry and excited to encourage visitors to support our local businesses, a community that not only makes San Diego unique, but one we are proud to be a part of,” she said.

IPA is a hoppy beer style within the broader category of pale ale. It originally denoted an ale that had been brewed from pale malt. Demand for the export style of pale ale, which had become known as India pale ale, developed in England around 1840. It later became a popular product there. IPAs have a long history in Canada and the U.S., countries whose breweries produce a version of the style.

72 and Hoppy will soon be available at local bars, restaurants, hotels and other attractions. Form more information on Bay City Brewing Co., visit baycitybrewingco.com.

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