“We wanted to make it (website) easy for people to use on their phones,” said LJVMA president James Niebling who added the updated design “has a fluid layout.”
The website also has a new white logo with flourishes standing out against an orange background.
Niebling noted the second largest part of the website revamp entailed “an explorer tab” allowing site visitors to “check out different merchants and their photos” which he said makes the site “more vibrant.”
The LJVMA president said the group's website revamp lists pages more dynamically, with larger images and video.
Offline, Sheila Fortune, LJVMA executive director, noted all merchants in the La Jolla Business Improvement District, who pay their city of San Diego annual business tax, belong to the group and are eligible for website placement.
“This membership provides them with a free member profile on our new website,” said Fortune. “The new profile pages provide a great area for copy outlining their business, up to five great photos, a video, map to their business and connections to all of their social media pages.”
Concerning the importance of LJVMA's website redo, Fortune commented, “This has been a project that our current board of directors designated as a goal to accomplish in their annual strategic plan. It is fresh, graphically appealing, and displays a new branding message with a casually sophisticated logo and color palette.”
A subcommittee was formed and reviewed proposals from website designers and branding experts, said Fortune who added, “Our team was selected, and a lot of hours and hard work went into creating our new online website and social media brand identity.”
Fortune added other exciting website features include: a new Blog under the tab Our La Jolla; a great Visitors Information page; a Find Parking feature using local parking management companies’ apps; as well as merchant information listing documents and resources for business owners answered at the bottom left hand of each page.
In other action:
• Pillage The Village, an annual nod by La Jolla to children and Halloween, will be Tuesday, Oct. 31 from 3 to 6 p.m. throughout the downtown Village.
“It will be very fun with lots of goblins and ghosts,” noted Fortune adding, “Businesses will have balloons on their front doors indicating they'll be participating.”
La Jolla Real Estate Brokers Association will once again this year be hosting a children's costume party as part of Halloween day festivities.
• A representative from Dominic's Table was on hand to talk about plans to convert the Roppongi sushi site at 875 Prospect St., vacant for two years, into a new largely Italian eatery with international cuisine made from scratch.