“We’re just trying to do something different, something more than just rides,” said McKee, director of marketing for the park.
Belmont Park recently decided to join forces with their culinary neighbors, such as Draft Coffee and Beach House (formerly the Wavehouse), to co-brand and create more opportunities for both sections of the park. One of the latest changes has been the reintroduction of Beach House’s Summer-Fall Concert Series, which began last Sunday with its first show.
Branden Guptill, food and beverage manager of Draft and Beach House, is hoping to make the space a music hub, bringing back the glory days of when Draft was the popular music venue, Canes.
“I believe the potential is definitely there and that we can make this a place for both high-profile and local bands,” said Guptill. “I think once we really get our feet under us and the talent knows that the venue is a good place to play, that the level of artists will increase.”
But the most popular perk to the joint management system has been May’s “5 for 5” deal, where, after 5 p.m., visitors can get $5 beers and burgers. This deal also extends to the park’s amusement rides and attractions.
Two of the newest attractions are the Sky Ropes Island Adventure, a three-story obstacle course for all ages, and Jungle Gems. Inspired by Californian heritage, the idea behind Jungle Gems is to get guests to experience the old western days as they sift for real crystal, topaz, ruby, opal, emerald and even shark teeth in the man-made ravine. Each person gets a “rock menu” where they can match the gem to its name. It’s an experiential and educational side to the park.
“A lot of kids are playing so much with their electronic devices that they don’t get out in nature and play with their hands,” said McKee. “This is a whole different type of attraction.”
After 5 p.m., each large gem bag is only $5. Belmont is also doing a promotion where if a guest finds one of the man-made gems, they can trade it in for a free Beaver Tail pastry, the park’s new beach-side treat. The Canadian-based pastry is hand-stretched, whole wheat dough, that’s fried and topped with different sweet treats, such as a chocolate hazelnut spread and fresh banana slices.
“If you like churros, and you like funnel cake, you’re going to like these,” said McKee.
In June, the park will also be hosting a Father’s Day Car Show with beer tastings and deals on food and drinks at Draft and Beach House.
Plus, Belmont Park is bringing back itsSummer Kids’ Series, hosting free activities and entertainment for kids on Tuesday nights throughout summer and into fall.
“We’re always looking at how we can improve our park experience,” said McKee.