According to spokesperson Alex Zalicki Harmon, "The CADO team has worked tirelessly to bring the immersive pop-up experience to fruition and due to some unforeseen construction delays, it will take longer than expected to complete. Co-creators Anne Buehner and Mary Carr are not willing to compromise their vision or the guest experience. The CADO will now open in late summer 2018."
The CADO, an immersive pop-up experience devoted to California avocados, will open in Liberty Station in late summer. Conceptualized and owned by San Diego-based creative agency named “& boom Unlimited” and sponsored by the California Avocado Commission, the 6,700 square-foot photogenic exhibition will delight the senses as it examines the nutrient-dense fruit from seed to skin.
Custom-built entirely out of 16 shipping containers, The CADO will feature seven imaginative rooms of large-scale interactive art installations. The mobile experience will pop-up at Liberty Station in late summer.
“We’ve seen a trend of Instagram-worthy art pop-ups in cities like LA, NY and San Francisco,” said & boom co-founder Mary Carr. “And we saw a chance to bring that concept to San Diego, while also incorporating a deeper element of learning through experience and art.”
The CADO’s seven interconnected rooms offer insider-knowledge about California avocados. First, ticket holders will embark on an experiential journey that starts outside of the fruit’s skin, travels through its green ombré-colored flesh and into the center of the fruit. Guests will then learn about the California avocado’s real-life uses as they freshen up and explore its beauty benefits inside a selfie-inspiring powder-room and browse the shelves of the futuristic, avocado-centric grocery store, The CADO General.
“We love how avocados are a fruit that has roots in California and has so many important stories to tell,” added Anne Buehner, & boom co-founder. “From nutrition and wellness, to agriculture and delicious recipes, there were no shortage of good things about the fruit to inspire the art in our pop-up. Our hope is that each attendee walks away with an emotional connection to the food they love to ’gram and inspired to try the fruit in a new way.”
Experience highlights include:
Sight: Upon entering The CADO, ticket holders will see a Mid-century styled lobby with a soaring 40-foot wall of cassette tapes - just one of many unexpected (and photo- worthy) installations.
Sound: Listen to how a California Avocado goes from grove to grocer via a vintage Walkman.
Touch: Feel the textured walls, akin to avocado skin, in the “Ripe Room” to discover how the density of a ripe avocado feels and trigger a door to the next installation.
Smell: Delight in the sweet fragrance of a grove of (actual) California Avocado trees.
Taste: Enjoy California-inspired avocado bites from local San Diego restaurants in an avocado grove.
Conceived by sisters Buehner and Carr, The CADO is the culmination of their combined expertise in social media, creative strategy, event design and retail visuals. Los Angeles’ Currey House brought & boom’s creative vision for The CADO to life. With an elaborate mobile structure made out of 16 interconnected shipping containers, The CADO is entirely custom-built to the experience.
Where: Liberty Station, South Promenade 2850 Roosevelt Road.