Around mid-February, Pure Spectrum CBD, a purveyor of all things cannabidiol (CBD) opened their doors at 7863 Girard Ave. For those unfamiliar with CBD, it is the non-intoxicating compound found present in the cannabis plant. It can be used to treat a manner of ailments but has perhaps garnered the most attention as being administered to those with epilepsy.
George Atwell, director of marketing for Pure Spectrum CBD, whose flagship is in Evergreen, Colo., says that they offer “whole plant honey oil products,” which is a concentrated liquid form of the compound. This honey oil is then sold in tinctures, isolates, cartridges, lotions and even pet products.
“There is often a misconception, while understandable, that CBD produces a ‘high,’ similar to what one would experience with THC, the psychoactive ingredient in cannabis,” said Atwell. “Although our CBD products are designed to assuage sleeplessness, anxiety, migraines, etc., trace amounts of THC can be found in some of our items (less than .03 percent).”
So where is the cannabis sourced from?
“All of our plants are grown at a partner farm in Eaton, Colo.,” said Atwell. “This way, we can ensure that no pesticides or other harmful chemicals had no contact with them.”
Atwell adds that Pure Spectrum CBD is the only business of its kind located in La Jolla and that citizens have been rather welcoming.
Not only is CBD at the forefront in La Jolla, providing a needed good in an almost non-existent market, but they are also breaking strides in the medical realm as well.
In the past, associates of Pure Spectrum have worked with Dr. Bennet Omalu, the groundbreaking NFL doctor who exposed the world to his findings of chronic traumatic encephalopathy (CTE), made famous in the movie “Concussion.”
“It was really amazing to hear him propose using CBD as a preventative measure,” said Atwell. “If CBD has preventative properties, athletes at risk of chronic head trauma could start taking it as early as high school.”
As aforementioned, Pure Spectrum also offers pet products as well. Since CBD is non-psychoactive, it is often recommended by veterinarians to alleviate anxiety or hyper activeness in animals.
So next time your feeling those knees ache or are having difficulty sleeping, stop in and let a knowledgeable Pure Spectrum CBD employee know what’s going on. They will point you in the right direction on where to begin.
Where: 7863 Girard Ave. Ste. 102.
When: Monday, Tuesday to Saturday, 10 a.m. to 6 p.m. Sunday, 10 a.m. to 5 p.m.
Contact: 858-263-4170, purespectrumcbd.com.