After settling in Florida during school at Daytona State College, she was ready to make one final move.
“I had lived in Los Angeles in the past but it was too overpopulated for my liking. My mother had been living in San Diego, and offered to help me make the move so I took the opportunity and went for it! San Diego was my last shot at California. I absolutely love it here,” Clark says.
Since moving to the west coast, Clark has blossomed to take the social media and branding worlds by storm. On top of modeling and participating in brand collaborations on her own, she even co-founded her creative agency called Cool Girl Connection.
“Photographer/ videographer Ricardo De Jesus (co-founder) and I work together as a team specializing in photo/ video production, social media management, and branding strategies. Our client list is as unique as we are and ranges from fashion to food brands,” Clark says.
It was Clark’s 10-plus years modeling and acting that led her to change course and open her own agency. She decided to merge her knowledge from working at modeling agencies with her experience as a model/ actress to “come up with a game plan.”
“Cool Girl Connection was born out of my desire to inspire girls to be themselves. Industry standards weren’t making room for ‘real’ girls so I decided to create a space that encouraged people not to be ‘models’ but to be ‘cool.’ The world needs more people that believe in the power of being themselves and we’re here to help encourage it,” urges Clark.
Cool Girl Connection is making quite the name for itself in sunny San Diego, recently working with brands including Reef, Dickies Girl, Skull Candy, Volcom, Billabong, Rocket Dog, and Tipsy Elves.
Clark even works with companies that allow her to travel in order to fulfill creative branding activations. For example, she recently traveled to Costa Rica for a collaborative shoot for Dang Foods, and is currently in Puerto Rico with De Jesus shooting new content.
She constantly works on building her content and presence on social media. Between emails, photoshoots, and editing, Clark manages to remind herself to embrace the beautiful beach city she is lucky enough to call home.
“Most days at 10 a.m., I take a walk to the beach to give my eyes a break from the computer screen and allow for creative thoughts to flow. Once I get home, I write down the ideas that came to mind and start putting forth the effort to put my thoughts into action,” says the entrepreneur.
Want to know more?
If your company is in need of photo/ video content or social media management, Nicole Kay Clark can be reached at email@example.com.
Visit nicolekayclark.com and follow on Instagram @nicolekayclark, @coolgirlconnection for more information.