The event is a Pacific Beach Area Business Marketing Street Fair promoting the residents, businesses and community organizations of the coastal community. The footprint of the event is Cass Street between Loring and Opal streets.
The street fair will have a cross-section of representative local restaurants and businesses as well as presenting a fine wine and beer tasting garden.
Event originator/coordinator Michael Spengler said the Sip N Stroll is “exactly what I intended for all the vendors from PB and Mission Beach” when he started it six years ago as a way of uniquely branding North PB, distinguishing it from the rest of the beach community.
“This is a community get-together and a show of appreciation for the neighborhood and all the businesses around us,” Spengler said.
“This is our sixth annual year co-sponsoring the North PB Sip N Stroll and it really has become a great neighborhood event to promote our small businesses in the north part of the district,” said Sara Berns, Discover PB executive director. “It’s a community-centered block party, much like the businesses in the surrounding area. We hope to see neighbors from all over PB out there that day. Proceeds from the wine and beer sales help fund our Clean and Safe program.”
The goal of Pacific Beach’s Clean and Safe program is to help the homeless by providing them jobs and upward mobility, while working on community beautification and other civic projects.
Berns added Sip N Stroll offers a way to “engage the business community in our ‘outer boundaries,’ noting PB is “a great community with different parts.”
She noted North PB is characterized by “local businesses and services that cater to the surrounding community,” adding, “Most people will be walking or biking to these businesses from their homes.”
Spengler said one event goal is to educate people that North PB does have its own distinctive identity.
“People that don’t live here think that all PB is Garnet and Grand avenues, and the smoke shops, tattoo parlors and bars,” he said, noting, “That’s not true. We have wonderful schools, great houses, lots of young families and nice people.”
North PB is geographically defined as the area north of the Grand and Garnet avenues commercial district, bounded by Felspar Street on the south, Turquoise Street on the north, Mission Boulevard on the west and Ingraham Street on the east.
Spengler said the event’s tasting room will serve both wine and beer. He added this year’s stroll will feature Pathway Ale, proceeds from which support community improvement projects from beautifulPB, which is a public nonprofit focused on creating a more sustainable community encouraging people to walk, bike, or skate, creating a friendlier environment for non-vehicular transportation.
Spengler pointed out one of the best things about the Sip N Stroll is that it “promotes the small businesses that normally wouldn’t get the attention.”
Volunteers are still being sought to stage the event. For more information visit sipnstrollpb.com.
North PB Sip N Stroll
When: 11 a.m. to 5 p.m. Sunday, Aug. 12.
Where: Cass Street between Loring and Opal streets