“We don’t sell to anyone under age 21,” noted co-owner/CEO Tara St. Peter, who, along with husband Sean, owns the dispensary. “We cover the whole city of San Diego, and do deliveries outside of the city as well.”
Sean is a Navy veteran and a land surveyor. Tara’s background is in accounting. The St. Peters were previously in the cannabis business in Washington state.
“In 2008 Sean decided to get into the medical marijuana industry when it was starting out and we had a store,” said Tara. “I didn’t come into the industry with him until 2010.”
Tara noted that cannabis industry regulation “is good,” acknowledging that, previously, “there were no regulations.” She pointed out regulations are now “black and white.”
SDRC is in a large, 5,000-square-foot building.
“It’s in an ideal location, right in the heart of Mission Valley in a building that was a nightclub before,” said Tara, adding their business has somewhat of “an older demographic.”
Of their inventory, Tara said, “We have hundreds of different products from vapes and flowers to edibles, topicals and tinctures – pretty much whatever you desire for cannabis, with the right price that fits your budget.”
Tara talked about SDRC’s amenities.
“We have 10 check-out stations and superior customer service,” she said. “All our products have really fair pricing for the average consumer who is price-conscious and wants really good deals.”
SDRC wants knowledgeable, as well as satisfied, customers.
“We really want to educate people (about overindulgence),” Tara said, adding their clientele includes “every age, every demographic, tourists, couples, families, those who’ve never tried it and are curious about it. It’s kind of almost an outing and an adventure for them.”
St. Peter said it’s an exciting – though stressful – time to be in in the fledgling San Diego marijuana business.
“We’re talking about a brand-new industry and there are a lot of new rules with it,” Tara said. “In order to be compliant in the recreational market everything, from seed to sale, is now tracked and traced. Recreational cannabis is now tested for pesticides and microbials. Everything is regulated for testing, compliance and for being tamper-proof, so consumers know they’re getting a safe product.”
San Diego Recreational Cannabis
1299 Camino Del Rio South