Recently, Rubio’s employees noticed more guests asking for their tacos low-carb, without a corn or flour tortilla. One guest shared a photo of her Keto-style Rubio’s taco on social media, and Rubio’s Co-founder, Ralph Rubio, took notice.
“This is an opportunity to offer a delicious cheese tortilla that already exists on our menu as part of our grilled gourmet taco line,” Rubio said. “We now offer guests a Keto-friendly menu that meets their individual health and wellness needs. Our cheese shell pairs well with every taco we serve, and is incredibly delicious.”
The Keto-style tortillas are a blend of mozzarella, Monterey jack and white cheddar, placed on a hot flat grill until toasty and melted. Every taco on Rubio’s menu can now be made to order with the Keto-style tortilla, with no additional fee. Guests simply need to request the Keto-style cheese tortilla when ordering.
Every taco on Rubio’s menu can be ordered Keto-style, including:
· The Salsa Verde Shrimp Taco – Sustainable, grilled shrimp topped with salsa verde, avocado slices, melted cheese, creamy chipotle sauce, cilantro/onion mix, and cabbage.
· The Grilled Gourmet Taco with Steak – Grilled all-natural USDA choice steak served on a warm, Keto-style cheese shell. Topped with crisp all-natural bacon, avocado slices, roasted chipotle salsa, creamy chipotle sauce and cilantro/onion mix.
· The Wild Alaska Salmon Taco – Sustainable, Wild Alaska Coho Salmon, grilled or blackened, on an authentic comal seasoned with olive oil and garlic. Topped with fire-roasted corn, creamy chipotle sauce, cilantro/onion mix and cabbage.
“We also noticed more guests requesting vegan, vegetarian and gluten-friendly options, and making healthy substitutions,” said Rubio. “Many guests replace rice with our brown rice and quinoa, choose fresh greens with lemon agave vinaigrette as their side, and request grilled shrimp, seafood and chicken. We love to see this and are incredibly proud of our menu evolution over the past 35 years, offering healthy options without compromising the bold flavors Rubio’s is known for.”
In addition to Keto-style options, vegan entrees – including the Cilantro Lime Quinoa Bowl and Mango Avocado Salad with grilled veggies – vegetarian and gluten friendly options are also now featured on the menu. Guests can view all dietary menu selections in the menus section at Rubios.com.
While the San Diego-based brand is best-known for popularizing the Baja-inspired, Original Fish Taco, Rubio’s Coastal Grill has 35 years of offering healthy grilled seafood dishes.