To bring the brand’s science-backed wellness to life, the free-standing vault encompasses Dr. Howard Murad’s four core philosophies: Be Kind to Your Mind, Eat Your Water, Awaken Your Body and Nourish Your Skin. Each value is represented within the wellness vault through experiential touchpoints, including meditative sound baths, skin consultations with Dr. Murad, an interactive de-stressing intention wall, fresh fruit and more.
Dr. Murad built his career on the belief that skincare is healthcare — an integral piece of our body’s interconnected wellness puzzle. He created his namesake brand in 1989 to not only share his innovative skincare formulas, which were among the first to show measurable results without surgery, but to also advance his research on the effects of the environment, nutrition and lifestyle on the skin. Dr. Murad was the first to identify Cultural Stress™, or the stress of modern living, as a health threat. His Modern Wellness® program seeks to connect the dots for a 360° wellness lifestyle including cellular hydration, nutrition, mental wellness, joyful exercise and creative expression.
This philosophy, invented by Dr. Murad, forms the backbone of Murad’s innovative 30th Anniversary Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand. The tour will stop in three cities through June and July 2019; a one-stop-shop for unlocking a healthy lifestyle.
The Wellness Vault pop-up debuted at Westfield Century City Mall in Los Angeles on June 22 and stopped at the Westfield San Francisco Centre Mall on June 29 and will finally make it to Westfield UTC San Diego on July 13. Each location will be supported by robust in-store events with retailer partner, Sephora, where shoppers will be treated to product giveaways, one-on-one consultations with Dr. Murad, mini facials, a D.J. and more.
For more information on Murad®, visit Murad.com.