
Jason Mraz, who owns Mraz Family Farms, which partners with Bird Rock Coffee Roasters to roast and provide the first-ever San Diego grown coffee to consumers in San Diego, discusses geisha coffee with a customer at the Bird Rock cafe on Oct. 5. / Photo credit: David Eulitt for Bird Rock Coffee Roasters
Jeff Taylor, co-owner of Bird Rock Coffee Roasters, and Jason Mraz, multiple Grammy Award-winning singer/songwriter, made a surprise appearance at the original Bird Rock Coffee Roasters cafe in Bird Rock on Saturday morning.
Bird Rock Coffee Roasters partners with Mraz Family Farms, owned by Jason Mraz, to roast and provide the first-ever San Diego grown coffee to consumers in San Diego. This is the first time a Geisha varietal has been grown and harvested on San Diego soil and made available online and to local consumers.
The unique availability of intercontinental-grown coffee is made available due to Frinj Coffee’s proprietary coffee plants, production consulting and post-harvest processing through partnerships with farms in Southern California. Mraz Family Farms is one of the early Frinj Coffee growers, is a certified organic operation, and located in northern San Diego.