In September, La Jolla Village Merchants Association detailed how it is coping with COVID-19 while continuing to promote the Village in its annual report. The merchant group also previewed its annual October board election.
“Together we were able to get parking lots turned into expanded dining areas, and made sure merchants had access to the most reliable information about everything from protests to funding, as well as promoting the Village in visible, engaging ways with print, digital and social media,” said LJVMA executive director Jodi Rudick.
Among accomplishments listed in LJVMA’s strategic plan: used media assets to connect merchants to resources, funding opportunities, programs; created a 501 (c)3 to qualify for grants, donations; brought on policy intern to navigate changes; prepared draft 2021-22 budget based on 30% decrease in BID revenue; increased attendance at monthly meetings; developed webinar education specific to La Jolla Village merchant needs; created virtual outreach program; drafted Parking Communication and Wayfinding Program; assisted with Soft Streets City Plan for a street closure, and communicated design ideas to assist with social distancing.
Added Rudick, “We were able to bring people to the Village with to-go and curbside pickup for retail. We had to update the strategic plan to incorporate two major aspects this year: crisis management for COVID, and how to implement our diversity initiative for LJVMA. Also, the key was working with other City business improvement districts and communities to get streetlets and make sure permitting was in place to do business in unusual times.”
Rudick noted the intern LJVMA hired helped out logging 580 volunteer hours. “We also brought on a social media intern to make sure we were listening to more diverse voices and hearing from people who can report those voices,” she said.
Rudick added real progress was also made in implementing street banners and in laying the groundwork to initiate a comprehensive Village wayfinding program, as well as implementing some parking solutions that included running a merchant discount parking program.
Concerning upcoming LJVMA board elections, the 1,256 businesses comprising the LJVMA are eligible to cast one vote each for nine open board seats. Votes can be cast between now and election day on Oct. 9, with results to be reported at the next LJVMA board meeting Oct. 14.
Merchant candidates seeking election include incumbent Joelyn Cullen, gm at Lifetime La Jolla fitness-spa-cafe; incumbent Gabby Guevara, owner of Blue Apparel-retail; incumbent Katie Longo, director, Peter Lik Fine Art Gallery; incumbent Robert Mackey, owner of La Jolla Golf Carts; incumbent Kelli Metcalf, Granite Escrow Professional Services; incumbent Dr. Nevin Ramona Hussion, La Jolla Chiropractic; Karen Finerman, director at Kamla Hotels/Empress Hotel; Summer Shoemaker, gm at La Valencia Hotel; and Will Whittle, gm at San Diego Fly Rides.
For more information visit lajollabythesea.com.