In September La Jolla Shores Association endorsed extending successful outdoor dining during COVID on Avenida de la Playa commercial strip until year’s end.
“In the interest of all the restaurants we’ve extended the permit allowing seven days per week dining through December,” said LJSA board member Phil Wise. “The restaurants are all doing well. They’re very happy. They’ve made enough revenue to equal the revenue during the shortened summer season this year equal to summer season last year, so they should have enough to tide them over through the slow months of the winter.”
Noting the current Shores outdoor dining permit expires Dec. 30, Wise said, “The plan is, with your (board’s) approval, to reapply for another permit that special events require in October that will last through next year until COVID is resolved. So if COVID is resolved May 1, the permit ends May 1.”
Added Wise, “I and some other folks are working on a plan to eventually have the City vacate the street (Avenida), but that’s a long-range and a very expensive proposition.”
“We have gotten so many nice compliments on this (outdoor dining), and Phil has worked so hard on this, and other people too,” said LJSA president Janie Emerson. “It’s really been a group effort, and it’s really fun to see this all come together and really work.”
“All of them (restaurants) are a great asset in the Shores and the fact that we saved them this year, it’s a credit to all of us for doing that,” concluded Wise. “I really appreciate all the support you (LJSA) have given me.”
“I’ve really noticed how creative and willing they (restaurants) have been to pitch in,” said Emerson. “It’s nice to see the community come together, and work together, for all of their benefits. It’s wonderful when things work out that way.”
Regarding curbing ice cream and other commercial vendors, who’ve become problematic to some in the Shores, District 1 Council aide Steve Hadley said, “The new vendor ordinance is not going to be forthcoming before the mayor leaves office. The rationale is look, we’re in COVID, we’re trying to keep businesses open, and that not only applies to our standing small-businesses on Avenida de la Playa, but to all businesses all the way from the top to the bottom. At this point, there is no political will to curtail those restaurants in terms of hours of operation, sanitary conditions, etc.”
Added Hadley, “Roaming vendors in central areas cannot be prohibited. Stationary vendors in residential areas can be.”
“People are concerned about the health aspects of it (vending), particularly during COVID,” noted Emerson.