What does an entity created to promote businesses do when it can’t hold events to gather the public? It takes to the street — virtually, of course.
The College Area Business District (CABD) recently took to the street in marketing its member businesses with a video series titled “Corbin on The Street” that features Corbin’s Q owner Corbin O’Reilly.
“The College Area Business District, like so many other businesses, needed to re-evaluate how to operate during the pandemic,” said CABD executive director Jim Schneider. [Our] Marketing Committee came up with the idea as a way to for the organization to do the ‘COVID -19 Pivot.’”
Pivoting to online marketing with the new video series was easy because O’Reilly had a known reputation for visiting neighboring businesses to meet the owners.
“Someone mentioned that it would be interesting to watch Corbin’s visits and another person mentioned we could video him visiting businesses. Voila! Corbin on the Street was conceptualized,” Schnieder said. “From there, the CABDstaff began to work their magic of planning, coordinating and executing the effort.”
O’Reilly said the effort to market local businesses helps by getting good content out into the mdiea landscape, whether it is a restaurant’s food or the inside of a retail shop, the videos are designed to tell the story of the business and are directed to all of San Diego as an audience.
Making the videos is fun and easy, he said, business owners are “not normal people” and have to do a lot “to make the magic happen” and that is true across a variety of industries.
“It’s so great to get out there, hit the streets and have fun filming, but even more importantly, showcase these businesses and showcase these business owners,” O’Reilly said. “There are a lot of hidden gems that are right here.”
In addition to O’Reilly’s affinity for supporting local businesses, it was also his personality that made him a perfect fit to host the video series.
“Corbin is well loved by the businesses and the community. His good natured demeanor makes him a College Area favorite,” Schneider said. “He has the ability to effortlessly create a spontaneous turn of a phrase. The first time I met him at his shop, as I was leaving, he shouted across the room, ‘Call me if you need bail money!’ How could you not like this guy?”
“I’m a real rascal,” O’Reilly said.
CABD has planned to produce 12 “Corbin on the Street” episodes, with one dropping every two weeks on Fridays at noon. Each episode will highlight a different business. To see all episodes after their initial air date, subscribe to the College Area Business District’s YouTube channel or see them on Instagram (IGTV) @collegeareasd.
“Now more than ever, support those local businesses you might just drive by,” O’Reilly concluded.
—Reach editor Jeff Clemetson at [email protected]