New owners for Apple Tree Supermarket in Ocean Beach
Published - 10/19/20 - 12:15 PM | 3338 views | 0 0 comments | 44 44 recommendations | email to a friend | print
Apple Tree Supermarket at 4976 Newport Ave. DAVE SCHWAB/PENINSULA BEACON
Apple Tree Supermarket at 4976 Newport Ave. DAVE SCHWAB/PENINSULA BEACON

Apple Tree Supermarket in Ocean Beach is changing hands, giving way to Krisp Beverages + Natural Foods.

But not to worry. The business is staying in the Hirmez family, which owns the building at 4976 Newport Ave. and has operated the market for many years since its previous location at 4949 Santa Monica Ave., now a CVS Pharmacy.

"Our relatives, our first cousins, have bought the business and we are retaining a percentage of the ownership. We’re also landlords, this is our property,” said Apple Tree owner Saad Hirmez. “We’re retiring. It was time to scale back, so we took on partners. We’ve been in business for close to 55 years. It’s just time.”

“Nothing is going to happen with Apple Tree that is not going to be positive for the community,” promised Hirmez, who noted “most likely they’re going to be adding some hot foods and some other improvements, building upon what we did.”

Ironically, Hirmez said he was the one who sold Krisp to his cousins back in 1971.

The OB entrepreneur said Apple Tree’s sale was in no way prompted by or connected to, the COVID outbreak

“Business has been excellent for us,” said Hirmez. “We were an essential business and our volume actually picked up.”

Because Apple Tree has a state Alcohol Beverage Control license to sell alcohol, the sale of the business will take some time to become official.

“Any time you go through any kind of change of ownership, and there is an alcohol license involved, that has to be posted with the ABC and that can take up to three months,” Hirmez said. “It (sale) will likely be after the first of the year.”

Added Hirmez, “We’re excited. They’re (cousins) likely going to putting in a kitchen and adding to the aesthetics, above and beyond what we have done, maybe putting in some more natural products.”

Apple Tree Market was OB's full-time grocery store from 1989 until 2012 when it was forced to move from 4949 Santa Monica Ave. Saad Hirmez and family worked five years, spending nearly $2 million, on renovating a downsized space in the former Bank of America building on the corner of Newport Avenue and Bacon Street. 

Apple Tree Market reopened in May 2017. Hirmez bought the current 9,800- square-foot building now housing Apple Tree in 2001.

Like its name, Krisp Beverages + Natural Foods carries natural and organic items. The market’s new owners will continue to have a full meat department and butcher shop, a produce department, and a soup and salad bar, as well as carrying a variety of specialty grocery items including local beer, wine, and spirits.

Krisp also has two existing locations in East Village and Golden Hill. For more information about Krisp Beverages + Natural Food, visit


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