Revoked creates new skateboard deck for Nico’s in Ocean Beach
by DAVE SCHWAB
Published - 01/15/21 - 07:00 AM | 3106 views | 0 0 comments | 38 38 recommendations | email to a friend | print
The new Nico’s skateboard deck. COURTESY PHOTO
The new Nico’s skateboard deck. COURTESY PHOTO
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In 2020 Ocean Beach web designer and graphic artist Josh Utley teamed with fellow Point Loma High School chum Nick Coleman to release a model skateboard deck with custom artwork by renowned artist Steve Nazar.

This year, their skateboard enterprise, RMOB Revoked & Co., has come out with another official skateboard deck. The new board features customized artwork for Nico’s, an iconic longtime OB Mexican eatery and breakfast hot spot at 4918 Newport Ave.

“As longtime residents of OB, Nico's is a local cultural staple for all, including skateboarders,” said Utley adding one goal for releasing their new board was “to promote local business.”

According to Utley, one benefit of their Nico’s skateboard promotion will be to “donate one free skateboard to a kid in-need at a skateboard park or spot for every Nico's skateboard purchased at full value.”

The new skateboard deck is available at Nico's, OB Surf & Skate Shop San Diego at 4940 Newport Ave. and at revokedmob.com/skateboard/deck-designs/nicos-cali-ocean-beach.

“Purchasing one of these skateboards will not only treat you to a brand new deck, but also give back to communities around the world, and support a skater-owned skater-made company,” states RMOB Revoked & Co.’s website, which notes Nico’s skateboards are available for pre-order on the website with shipping scheduled for April 20.

Nico’s skateboard collaboration was originally supposed to be released last summer. However, Utley said, due to trade tensions with China and the pandemic, there has been a wood shortage for certain board sizes. He added big skateboard companies typically get their designs created in China before applying them to U.S. skateboards.

“So now those same companies have had to get their graphics done back in the United States, and that has had a significant impact on production timelines,” Utley said.

Utley was glad to help out a skateboard-friendly local business.

“For me, I can remember my now brother-in-law, who I went to OB Elementary with, getting a note from his mom to buy burritos from Nico’s for lunch rather than eating lunch at school,” Utley said, adding he and his family remain Nico’s regulars. “We eat there once a week,” said the web designer. “We know people. It’s just an experience because you run into people of all ages who surf and skate: People who just love OB.”

Utley approached Nico’s owner Jose with the prospect of having his own signature skateboard, which he noted Jose was unsure about at first. Said Utley: “I explained that, for every board we sell, we can give a board to a kid. That really appealed to him.”

Utley worked with Jose to make Nico’s signature board yellow so the restaurant’s trademark red rooster logo would stand out more.

What became RMOB Revoked & Co.started as a pact among seven PLHS skateboarding enthusiasts including Utley to produce their own signature board. Utley and his friend’s skateboard odyssey began with them going downtown years ago and filing for a fictitious business name for their future signature board.

“We went with the intent of starting our skateboard company, and we didn’t want it to be an unfulfilled promise,” said Utley.

Years later, the idea of creating a signature skateboard resurfaced for Utley once he realized, “We could give, or donate, new skateboards to kids who have old skateboards or maybe can’t afford a skateboard. That was our issue growing up.”

A generation later, their school-age dream of starting their own skateboard company and creating their own signature skateboard has finally become reality.

 

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