“Discover the Action,” the theme of this year’s festival, is reflected in a new area with Action Alley and Kids Action Alley. The first Best at the Beach Fish Taco Competition and the Pacific BeachFest Chicken Wing Challenge are two new food oriented events.
Action Alley: Pacific Drive Skateboard Shop leads the effort to bring an assortment of pro skaters to BeachFest to demo their daring skills on a ramp set up on Thomas Avenue. Local surf and skate shops will also showcase their merchandise at Action Alley.
Kids Action Alley: This area offers youngsters a fun beachside obstacle course, water tag and a surf simulator.
Best at the Beach Fish Taco Competition: A new twist on the food courts takes the form of the Best at the Beach Fish Taco Competition. Four establishments known for their fish tacos will go head to head to see who is best at the beach. For $5, attendees can taste four different fish tacos and judge which is their favorite. Competitors include Sandbar Sports Grill, Pacific Beach Ale House, Pacific Beach Shore Club and Rubio’s. The event is from noon to 2 p.m. at the food court.
Chicken Wing Challenge: Anyone looking for an old fashioned eating contest will find one on the Main Stage at 2 p.m., at which time the Pacific BeachFest Chicken Wing Challenge will commence. Contestants have been competing at Bub’s Dive Bar, 1030 Garnet Ave., and the finalists will face-off onstage this Saturday. Competitors will dive into Bub’s famous barbecued chicken wings — going from hot to hotter, to real hot. For more information call Bub’s, (858) 270-7269.