Owners Evan Corsiglia, Oliver Lang and Antonio Carasali opened Rubicon Deli in September 2009.
According to Evan Corsiglia, the deli derives its name from the Rubicon River in Italy, where Julius Caesar crossed with his army in 49 B.C. to make his way to Rome. There, he uttered the famous phrase, “alea iacta est” or “the die has been cast.”
The owners liked the modern translation of the phase which translates into “passing the point of no return.”
“A sandwich at Rubicon Deli is a sandwich that you have never had before,” said co-owner Oliver Lang.
Bread is fresh-baked daily on the premises and includes white, wheat, pesto, jalapeño jack, garlic cheese and bleu cheese.
“One of our best-selling sandwiches is the Rubicon Special, with your choice of bread, turkey, smoked gouda, roasted red peppers, pesto mayo and lettuce,” Corsiglia said.
You might want to add a little fire to your dining experience by adding one of the deli’s Napa Valley mustards: hot and sweet honey, green chile and garlic, herbs of the valley, habañero or Inglehoffer cranberry mustard.
While on occasion local celebrities have been spotted at the deli, the shop mainly caters to local residents and families.
“This is a great place to bring a date,” Corsiglia said.
“Theme parties are welcome and planning is currently underway for ... an elaborate Easter egg hunt on the premises, “ said Lang said.
Plans for the future include beach delivery in which customers can call in their orders from the sand without having to leave their beach chairs.
Rubicon Deli offers catering and call-in orders are encouraged. Special events and parties can also be scheduled. The deli offers on-site parking — definitely a plus in the beach area.
Rubicon Deli opens seven days a week at 10:30 a.m. and stays open “until the bread is gone.”
For additional information about Rubicon Deli visit www.the-rubicondeli.com or call (858) 488-3354.