The festival's daily film presentations and seminars will include fashion Webcasts, Twitter pop-up shows and media debuts. Topics throughout the two-day event will offer insight into the fusion between the Internet, social media and fashion.
Though Friday's show is already sold out, locals can attend the free afternoon seminars on Saturday, when fashion and media gurus Crosby Noricks, founder and editor of local PR Couture, will inform the public on the topic "Fashion Meets New Media."
If you're one of the lucky ones who purchased tickets before the event sold out, enjoy the VIP parties and informal modeling shows that will display expertly-designed clothing.
Opening night will welcome patrons with a reception and film premieres. Following the formal media presentations, guests will go to the opening night party and reception where a DJ will mix fashion-inspired tunes, models will walk about the Contemporary Fine Arts Gallery, 7946 Ivanhoe Ave., donning some of the latest fashion trends and patrons will sample food while viewing the art installation.
Saturday will open with fashion seminars at La Jolla Cove Bridge Club, 1160 Coast Blvd., with a presentation by Felena Hanson and Bekah Christie's take on Internet fashion videos. The hour-long program will make way for an open-ended picnic lunch and networking event following at La Jolla Cove. No tickets are necessary for the lunch, so locals are encouraged to join the reception at the Cove, where international industry elites will roam the streets of La Jolla while snacking on their own picnic treats.
Seminars continue through the evening until a cocktail hour and reception at 5 p.m. The film finale will open at 7:30 p.m. with films being shown on a large outdoor screen. Five world-class directors will introduce their short films to the crowd and six films will be making their world debut.
The festival will close with a party sponsored by founder Fred Sweet's San Diego Model Management along with introductions to more industry professionals.